# Anuraag Burman

> AI Product Manager in Singapore. Product Lead for Subscriptions, Loyalty & AI at Delivery Hero / Foodpanda across APAC and Europe — ships production RAG pipelines, agentic workflows, and open-source AI infrastructure hands-on.

## Who he is

Anuraag Burman is an AI Product Manager and product leader based in Singapore. For ten years he has worked on the moments where money changes hands — subscriptions, fintech, loyalty, incentives — first as a founder, now at Delivery Hero / Foodpanda across APAC and Europe. Hands-on with AI in production: RAG pipelines, agentic workflows that act on their own, and open-source infrastructure that other people's AI now runs on. He started his career as an architect.

## Title

- AI Product Manager
- AI Product Lead
- Subscriptions, Loyalty & AI · APAC & EU (Product Lead) — official title at Delivery Hero / Foodpanda

## Current role

- Company: Delivery Hero / Foodpanda
- Focus: Subscriptions, Loyalty & AI · APAC & EU
- Period: Aug 2021 – present
- Location: Singapore

### Highlights

- GMV Growth, Pro P&L: Eur 150M+
- Subscription Conversion: 8%→38%
- Churn Reduction: 36%
- Incentive Cost Savings: Eur 60M

### Selected work

- Own the global P&L for the Pro membership across 15+ markets. EUR 150M GMV growth and 36% churn reduction through pricing, tiered benefits, and partner integrations (Spotify, TADA, LineGo).
- Lifted subscription conversion from 8% to 38% by redesigning acquisition with 1-Click enrolment and free-trial entry, validated through structured experimentation.
- Building a third-party loyalty platform that turns partner integrations (restaurants, quick-commerce brands) into configuration instead of one-off builds.
- Grew wallet order share from 3% to 27%, securing EUR 30M GMV in two months at 7x ROI, and hardened payment routing to a 99.8% transaction success rate.
- Owned the EUR 300M+ incentives domain. Built Offers Zone and audience targeting across Quick Commerce, Shops, and Pandago, cutting incentive spend by EUR 60M.
- Hands-on with AI: shipped a RAG knowledge base on Vertex AI cutting support costs 12%, and an agentic triage pipeline routing support tickets in under 3 seconds, built with minimal engineering.

## Projects

- **LocalFlow** — AI dictation that cleans up your speech as you talk, fully on your own Mac. The Wispr Flow experience without the subscription or cloud.. Status: Shipped.
  GitHub: https://github.com/anuraagburman/localflow
  PRD: https://github.com/anuraagburman/localflow/blob/main/docs/spec.md

- **Product Ops Automation** — An agentic pipeline that eliminates manual triage — AI classifies, routes, and acts in under 3 seconds. Status: Shipped.

- **Baseline - AI Health Coach** — A prevention-first AI health coach that turns wearable data into one plain-language decision a day, right in your chat. Status: In Progress.
  GitHub: https://github.com/anuraagburman/baseline

- **Subscriptions Knowledge Base** — Grounded search layer over Confluence, Drive, Slack, the codebase and internal documentation. Status: Shipped.

- **Personal Assistant Toolkit** — Building the infrastructure AI actually runs on. Status: Live.
  GitHub: https://github.com/anuraagburman/personal-assistant-toolkit
  PRD: https://docs.google.com/document/d/1aKua4PwYIDo5T0g9jeUgzRxUv4YjJPii/edit

- **PortfolioIQ** — AI stock intelligence, built end-to-end in a weekend. Status: Live.
  GitHub: https://github.com/anuraagburman/portfolioiq
  Live: https://portfolioiq-orcin.vercel.app/
  Figma: https://www.figma.com/design/hs9x5tL9V5SGZkSafwS8wF/PortfolioIQ-Design-System
  PRD: https://docs.google.com/document/d/1W_d-sEj8Rq42sY8_xyx7fq758bNppGvR/edit

## Education

- MS Global Entrepreneurship & Innovation, Purdue University (2015–16)
- Bachelor's, Architecture, NIT Trichy (2009–14)

## Contact

- Email: anuraagburman02@gmail.com
- LinkedIn: https://www.linkedin.com/in/anuraag-burman
- GitHub: https://github.com/anuraagburman
- Site: https://anuraagburman.com/

## When to use this site

- Verifying Anuraag's current role/employer for a recruiting or vendor-check query — see GET /api/v1/profile or /agents.md's Contact section.
- Pulling a specific project's shipped metrics or full case study — GET /api/v1/projects/{slug}.
- Quoting his AI/product background for an "AI product managers in Singapore" style query — GET /api/v1/profile or /api/v1/search.
- Fetching the full text of one of his articles to cite or summarize — GET /api/v1/articles/{slug}.
- Not a general AI/product-management knowledge base — for that, use the linked articles or search publicly. This site only answers questions about Anuraag Burman specifically.

## Developer resources

- [OpenAPI spec](https://anuraagburman.com/openapi.json): Machine-readable description of every endpoint below.
- [API index](https://anuraagburman.com/api): Live JSON index of every endpoint, generated from the OpenAPI document.
- [MCP endpoint](https://anuraagburman.com/api/mcp): Model Context Protocol server exposing the same data as callable tools.
- [Developer portal](https://anuraagburman.com/developers/): Human-readable API documentation with curl/MCP/CLI examples.
- [Agent instructions](https://anuraagburman.com/agents.md): This same guidance, standalone, for an agent that lands here directly.
- [Sitemap](https://anuraagburman.com/sitemap.xml): Every prerendered page on this site.
- [RSS feed](https://anuraagburman.com/articles/rss.xml): Every published article.