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Product Management Portfolio

Taste is a product skill.So is shipping.

I'm Anuraag Burman, a product leader in Singapore. For ten years I've worked on the moments where money changes hands - subscriptions, fintech, loyalty, incentives - first as a founder, now at Delivery Hero / Foodpanda across APAC and Europe.

I also build, hands-on. RAG pipelines in production, agentic workflows that act on their own, open-source infrastructure that other people's AI now runs on. I started my career as an architect and never lost the habit of making things - because building the thing yourself changes how you decide what to build.

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01Where I Work

Delivery Hero / Foodpanda

Role
Product Lead
Focus
Subscriptions, Loyalty & AI · APAC & EU
Based
Singapore
Tenure
Aug 2021 – present
Eur 150M+
GMV Growth, Pro P&L
8%→38%
Subscription Conversion
36%
Churn Reduction
Eur 60M
Incentive Cost Savings
  • Own the global P&L for the Pro membership across 15+ markets. EUR 150M GMV growth and 36% churn reduction through pricing, tiered benefits, and partner integrations (Spotify, TADA, LineGo).
  • Lifted subscription conversion from 8% to 38% by redesigning acquisition with 1-Click enrolment and free-trial entry, validated through structured experimentation.
  • Building a third-party loyalty platform that turns partner integrations (restaurants, quick-commerce brands) into configuration instead of one-off builds.
  • Grew wallet order share from 3% to 27%, securing EUR 30M GMV in two months at 7x ROI, and hardened payment routing to a 99.8% transaction success rate.
  • Owned the EUR 300M+ incentives domain. Built Offers Zone and audience targeting across Quick Commerce, Shops, and Pandago, cutting incentive spend by EUR 60M.
  • Hands-on with AI: shipped a RAG knowledge base on Vertex AI cutting support costs 12%, and an agentic triage pipeline routing support tickets in under 3 seconds, built with minimal engineering.
Earlier career4 roles · 2013–21
2020–21

Hmlet (Habyt)

Head of Product

Built and led a 5-person product team, reporting to the CEO. 30% app adoption growth, 60% internal tool adoption.

2019–20

Moneysmart

Senior PM

Mortgage + insurance comparison. 35% lift in digital applications, 20% drop-off cut.

2016–19

b-Easy

Co-founder

E-commerce for construction materials. $12M revenue, 30% quarterly growth.

2013–15

Medboxapp

Co-founder

Health app. Medical records, medication reminders, doctor discovery.

Education
  • Purdue UniversityMS Global Entrepreneurship & Innovation (2015–16)
  • NIT TrichyBachelor's, Architecture (2009–14)

02How I Got Here

A series of small decisions, each pulling me deeper into the AI ecosystem and expanding what I could build on my own.

Foundation01 / 05
Late 2024 – mid 2025

AI became the operating system

Made AI part of daily product work - Claude, ChatGPT, and custom Gemini Gems embedded into specs, analysis, and stakeholder work. Then shipped the first working product with Lovable and Replit, and formed a clear thesis on which tools are for exploration and which are for production.

ClaudeChatGPTGemini GemsLovableReplit
Systems02 / 05
2025

From pages to components

Built thewaypoint.ai on a component architecture with 21st.dev. The mental model shifted from designing screens to composing systems of reusable parts - the same shift that separates one-off builds from products.

21st.devReplitTailwind CSS
Production03 / 05
Early 2026

AI at enterprise grade

Shipped the Subscriptions Knowledge Base on GCP Vertex AI with Auth0 SSO — a live RAG system serving a real support organisation. Retrieval pipelines, serverless hosting, and multiple models orchestrated in one product.

Vertex AIRAG pipelineAuth0GCP
Infrastructure04 / 05
2026

Building the stack AI runs on

Shipped PortfolioIQ end-to-end — Supabase, Redis, live market data, deployed on Vercel — then went a layer deeper: an open-source MCP server connecting Claude to Calendar, Gmail, Tasks, and Reminders. TypeScript, Swift, OAuth2, security-first, MIT-licensed.

Next.jsSupabaseMCP serverTypeScriptOAuth2
Autonomy05 / 05
2026

Systems that act, not just answer

First agentic pipeline in production: Gemini Flash classifies incoming support tickets and routing decisions execute in under 3 seconds, with human review reserved for low-confidence cases. AI moved from answering questions to doing the work.

n8nJira APIGemini FlashAgentic
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03What I've Been Building

Each project started with a question that mattered to me as a product leader. Tap any card to explore.

ShippedOpen Source100% On-DeviceMIT Licensed
Case study

LocalFlow

AI dictation that cleans up your speech as you talk, fully on your own Mac. The Wispr Flow experience without the subscription or cloud.

Problem

Dictation makes you choose: built in tools type your ums and uhs verbatim, while Wispr Flow cleans it up but costs fifteen dollars a month and uploads your voice. I wanted both, for free.

Metrics
$0/mo
Cost, vs. $15/mo
100%
On-Device
ShippedProductionEnterprise
Case study

Product Ops Automation

An agentic pipeline that eliminates manual triage — AI classifies, routes, and acts in under 3 seconds

Problem

Manual ticket triage consuming hours of ops time weekly, with error rates that spike during peak periods and no path to scale without adding headcount

Metrics
~60% time
saved for product ops
+98%
routing accuracy
In ProgressOpen SourceEval-GatedPrevention-First
Case study

Baseline - AI Health Coach

A prevention-first AI health coach that turns wearable data into one plain-language decision a day, right in your chat

Problem

People drown in wearable metrics but starve for interpretation. Most trackers are abandoned within six months — and the prevention value of continuous data goes unrealised.

Metrics
1 / Day
Decision
100%
Grounded
ShippedProductionEnterprise
Case study

Subscriptions Knowledge Base

Grounded search layer over Confluence, Drive, Slack, the codebase and internal documentation

Problem

Answers lived across four tools, so people asked each other and answered from memory. Then people leave, and the context leaves with them

Metrics
Hours → seconds
time to a cited answer
−12%
support cost, all markets
LiveOpen SourceMIT
Case study

Personal Assistant Toolkit

Building the infrastructure AI actually runs on

Problem

AI assistants are context-blind — no calendar, tasks, or email without manual copy-paste

Metrics
7
MCP Tools
20-30 min
Daily Time Saved
LiveProduction
Case study

PortfolioIQ

AI stock intelligence, built end-to-end in a weekend

Problem

Retail investors have institutional-grade markets but none of the analytical tools to match

Metrics
A weekend
Build Time
$5
Total Cost

New builds added as they ship.

04Putting It Together

Where strategy meets building

Four industries, three countries, two companies co-founded, and one consistent pattern: read the market, identify the highest-leverage problem, and move decisively.

01

A decade of product work across industries and stages

Eur 150M+ GMV in subscription strategy. 36% churn reduction. A 30-point conversion swing. EUR 60M in cost savings. Wallet adoption from 3% to 27% order share. 99.8% payment reliability.

02

Startup instincts inside a scaled organisation

Two companies co-founded before Delivery Hero. In a startup, you build the thing yourself. In a large org, you align engineering, design, data, ops, and regional stakeholders around a shared outcome. Both require clarity.

03

AI as a genuine capability, not a talking point

Six projects built, five in production. Enterprise RAG. Full-stack SaaS. Open-source MCP server. The progression from using AI to building the systems AI runs on creates a different kind of product intuition.

04

Velocity that comes from clarity

PortfolioIQ: concept to deployed. Knowledge Base: Turkey launch to platform-wide. MCP Toolkit: frustration to daily open-source tool. Clear specs, right tools, knowing what to decide now vs defer.

05Say Hello

Let's connect.

Always happy to talk product strategy, AI-native development, or building at the intersection of product and engineering.